Privacy policy

Privacy Policy

Last updated: December 18, 2025

Sleepy UK operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sleepy UK is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services.

Marketing by Our Group Companies

In addition to marketing communications from Sleepy UK, we may use your personal information to inform you about products, services, offers, or promotions provided by other brands or businesses that are part of the same corporate group, including Memo Cash & Carry.

You will always have the right to opt out of receiving marketing communications from us or our group companies at any time.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and prevent fraud, and protect the Services and our users.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws, regulations, and legal processes.

How We Disclose Personal Information

We may disclose your personal information to:

Shopify, vendors and service providers
Business and marketing partners
Our affiliates and corporate group (including Memo Cash & Carry)
Legal authorities or in connection with business transactions

Relationship with Shopify

The Services are hosted by Shopify.

Third Party Websites and Links

We are not responsible for third-party privacy practices.

Children's Data

The Services are not intended for children.

Security and Retention of Your Information

We take reasonable measures to protect your personal information.

Your Rights and Choices

You may access, correct, delete, or restrict the use of your personal information.

Why You Are Receiving Marketing Communications

You may receive marketing communications because you have interacted with or made a purchase from Sleepy UK. Sleepy UK and Memo Cash & Carry operate as part of the same business group.

Complaints

You may contact us or lodge a complaint with the relevant authority.

International Transfers

We may transfer personal information outside the UK or EEA with lawful safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Contact

If you have any questions about this Privacy Policy or your personal information, please contact us at:

Email: online@deepfreshuk.co.uk
Address: Unit 3 Argall Avenue, London, ENG, E10 7QE, GB

For the purposes of applicable data protection laws, Sleepy UK is the data controller of your personal information.